• Marketing Database Administrator

    Job Locations US-TX-Austin
    ID
    2018-1919
    Category
    Marketing
  • Overview

    Planview is looking for a Marketing Database Administrator with a deep knowledge of the back-end management of Marketo and SQL skills that will elevate the marketing team’s ability to segment and utilize the database. A strong background in global email marketing best practices, and back-end management of Marketo and Salesforce is required, along with experience in integrating Marketo with other applications in the marketing tech stack.

    Responsibilities

    • Leverage your Marketo and Salesforce administration experience to manage the day-to-day operations and health of the marketing database.
    • Manage permissions and roles for all users.
    • Create targeted lists and complex segmentations.
    • Monitor email deliverability and list hygiene to maximize email performance and minimize unsubscribes and the risk of blacklisting.
    • Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report up to senior management.
    • Collaborate with other marketing teams to optimize email templates, landing pages, forms, reports and other related infrastructure to support campaigns.
    • Manage compliance with applicable laws and regulations including GDPR, CASTL and German Privacy Act (Bundesdatenschutzgesetz – BDSG).
    • Set-up new API integrations; manage existing integrations and custom API web services.
    • Collaborate with the Sales Ops team on the data flows between Marketo and SalesForce. Assist with lead database management; data normalization, custom fields, attributions, tags, etc…
    • Work cross-functionally with outside consulting firm responsible for MAP architecture as it relates to CRM integration and the company’s marketing analytics infrastructure.
    • Troubleshoot CRM errors, designing and implementing long-term solutions in accordance with existing requirements/structure.
    • Demonstrate strong business and analytical acumen when reviewing data for inconsistencies or anomalies.
    • Apply analytical and programming skills to mine the marketing database for insights.
    • Employ expert knowledge of the Salesforce Object Query Language (SOQL) to respond to ad hoc requests for data analysis from the marketing team and other stakeholders.
    • Perform database audits that includes review of business rules, data validation and augmentation, merging and purging duplicate records, etc…
    • Gather information from stakeholders to determine requirements for data requests.
      Represent the marketing team in a future project to create a company-wide data lake.

    Qualifications

    • 3 or more years of SQL and/or SOQL experience with expert proficiency in designing and executing complex queries/macros/processes
    • 5 or more years of experience in a relevant CRM/MAP administration role with a deep understanding of lead-to-revenue demand funnels and reporting (B2B experience preferred)
    • 3 or more years as a Marketo Certified Expert
    • Salesforce Certified Administrator status a bonus
    • A team player with extremely strong data mining, communication and interpersonal skills
    • In-depth understanding of email deliverability requirements and processes
    • In-depth understanding of email and data privacy regulations in North America, EMEA, Australia and Mexico
    • Demonstrated ability to execute multiple successful projects with minimal supervision in a fast-paced environment
    • Demonstrated ability to train others in the use of Marketo and other marketing applications
    • Quantitative skills and an understanding of statistical methods
    • Strong data analytics background
    • BS Degree in Business, Marketing, Information Science or equivalent

    Great Benefits and Fun Perks

    • We offer highly competitive benefits packages for every lifestyle.
    • No one likes working in a box, right? That’s why we’ve built some fun, open work environments with optional standing desks, game rooms, unlimited snacks, soft drinks, and gourmet coffee machines. Oh, and a tasty cereal bar and fresh fruit to get your day going!
    • We believe in regular fun office events and monthly happy hours!
    • We offer weekly onsite yoga classes, chiropractor visits and car wash services.
    • We’re in a brand new office building with garage parking and shaded courtyards with outdoor gas grills and seating, just in case you want to grab some sun during lunch.
    • We host daily food trucks!
    • And because we believe in community involvement, we’re also active participants of a variety of causes, including a Planview MS150 riding team, Heartwalk, Central Texas Food Bank, Salvation Army Angel Tree and more!

    Planview is an Equal Opportunity/Affirmative Action Employer

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