• Senior Manager, Marketing Automation and Operations

    Job Locations US-TX-Austin
    ID
    2018-1919
    Category
    Marketing
  • Overview

    Planview is looking for a Senior, Marketing Automation and operations Manager with a deep knowledge of marketing automation and the experience and skills to improve the marketing team’s contribution to pipeline and revenue. A strong background in lead generation programs, global email marketing best practices, and inbound marketing is required, along with experience improving marketing and sales alignment through continuous business process improvement.

    Responsibilities

    • In collaboration with Planview’s demand gen teams, build, implement, monitor and improve the company’s email marketing strategy, email test plans and automation plan development
    • Govern email/nurture strategy
    • Optimize email/nurture strategies by designing and deploying standardized nurture flows for prospects, customers, leads and opportunities that are aligned with Planview’s go-to-market strategies and sales plays
    • Manage the marketing database by creating targeted lists and segments
    • Maintain marketing database health and compliance with regulations including GDPR
    • Collaborate with other marketing teams to create emails, landing pages, forms, reports and other related infrastructure to support campaigns
    • Document and evangelize best practices and governance policies
    • Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report up to senior management
    • In collaboration with the CRO manager, develop and deploy a testing strategy to continuously optimize email and associated landing pages and forms
    • Manage components in the company’s martech stack including Marketo, Engagio, and Integrate
    • Collaborate with the Sales Ops team on the integration between Marketo and SalesForce

    Qualifications

    • 8 or more years of experience in a relevant Marketing or Sales Operations role with a deep understanding of lead-to-revenue demand funnels and reporting (B2B experience preferred)
    • 8 or more years of marketing automation experience using Marketo, Eloqua or Pardot
    • 3 or more years as a Marketo Certified Expert
    • Additional Marketo specializations preferred:
      • Account-Based Marketing Specialist
      • Email Deliverability Specialist
      • Nurture & Engagement Specialist
      • Programs & Campaigns Specialist
    • Salesforce Certified Administrator status preferred
    • In-depth understanding of email deliverability requirements and processes
    • In-depth understanding of email and data privacy regulations in North America, EMEA, Australia and Mexico
    • Experience deploying and managing Engagio and Integrate orchestration platforms a plus
    • Excellent writing skills, especially copywriting for the B2B audience
    • Word, PowerPoint, Excel and Visio diagramming (or similar workflow diagramming) experience
    • Demonstrated ability to execute multiple successful projects with minimal supervision in a fast-paced environment
    • Demonstrated ability to train others in the use of Marketo and other marketing applications
    • Basic HTML and Photoshop skills
    • BS Degree in Business, Marketing, Information Science or equivalent.

    Great Benefits and Fun Perks

    • We offer highly competitive benefits packages for every lifestyle.
    • No one likes working in a box, right? That’s why we’ve built some fun, open work environments with optional standing desks, game rooms, unlimited snacks, soft drinks, and gourmet coffee machines. Oh, and a tasty cereal bar and fresh fruit to get your day going!
    • We believe in regular fun office events and monthly happy hours!
    • We offer weekly onsite yoga classes, chiropractor visits and car wash services.
    • We’re in a brand new office building with garage parking and shaded courtyards with outdoor gas grills and seating, just in case you want to grab some sun during lunch.
    • We host daily food trucks!
    • And because we believe in community involvement, we’re also active participants of a variety of causes, including a Planview MS150 riding team, Heartwalk, Central Texas Food Bank, Salvation Army Angel Tree and more!

    Planview is an Equal Opportunity/Affirmative Action Employer

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