• Director, Customer Marketing

    Job Locations US-TX-Austin
    ID
    2018-1866
    Category
    Marketing
  • Overview

    Planview, the global leader in work and resource management, is rapidly growing and seeking a driven, innovative and energetic individual to lead our global Customer Marketing organization. We are looking for someone with a talent for building high performing teams, a willingness to test boldly and fail fast, and an ability to “get stuff done”. Reporting to the Chief Marketing Officer, the ideal candidate is someone that understands the customer lifecycle and will effectively utilize the workflows of our customer success and sales organizations to transform the moments of value our customers experience into enduring narratives, relationships and opportunities for expansion. If you are a revenue centric marketing leader that thrives in a dynamic culture of growth, transparency and continuous employee development, this might be the perfect role for you.

    Responsibilities

    • Work with professional services, marketing, customer success and sales to identify cross-sell and upsell opportunities
    • Partner with solutions marketing to create strategic demand-generation style programs that increase revenue and overall retention rates among existing accounts
    • Measure the impact of customer marketing activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization
    • Lead a proactive pipeline approach to customer reference recruitment, matching the appropriate customers to the appropriate opportunities and nurtures key customers into new advocates
    • Build out and lead customer onboarding and lifecycle communications to accelerate adoption, increase usage and increase customer lifetime value (LTV)
    • Lead customer engagement and communication programs, such as advisory boards, in-person/virtual events, workshops, newsletters and ongoing nurture campaigns
    • Set team strategy, staff for scale and develop the skills and career paths of team members

    Qualifications

    • Bachelor’s Degree in marketing or related field, MBA preferred
    • 7 to 10 years marketing experience, with specific experience in customer marketing management
    • Previous sales or customer service experience is a plus
    • Exceptional organizational influence skills
    • Outstanding ability to empathize with customers and collaborate with sales and customer success teams
    • Excellence in narrative storytelling and editing
    • Technical knowledge of the latest digital marketing tools and channels, including CRM (Salesforce), marketing automation (Marketo)
    • Familiarity with enterprise SaaS software marketing, demand generation, and sales processes
    • Two years of practical ABM experience, including working knowledge of the ABM technology stack (orchestration, predictive, ad tech)
    • Experience and passion for performance optimization, specifically using A/B or multivariate testing for conversion rate improvement
    • A collaborative and passionate leader, able to provide direction, inspiration and experience in assessing, managing and building high performing teams
    • Strong analytical skills and metrics driven decision making
    • Exceptional written and oral communications skills, effective in both formal and informal settings
    • Global team leadership experience - this role is based in Austin, Texas with team members and internal constituents across the globe
    • Ability to work and execute in a fast paced, dynamic environment as a member of Planview’s global marketing leadership team

    Great Benefits and Fun Perks

    • We offer highly competitive benefits packages for every lifestyle.
    • No one likes working in a box, right? That’s why we’ve built some fun, open work environments with optional standing desks, game rooms, unlimited snacks, soft drinks, and gourmet coffee machines. Oh, and a tasty cereal bar and fresh fruit to get your day going!
    • We believe in regular fun office events and monthly happy hours!
    • We offer weekly onsite yoga classes, chiropractor visits and car wash services.
    • We’re in a brand new office building with garage parking and shaded courtyards with outdoor gas grills and seating, just in case you want to grab some sun during lunch.
    • We host daily food trucks!
    • And because we believe in community involvement, we’re also active participants of a variety of causes, including a Planview MS150 riding team, Heartwalk, Central Texas Food Bank, Salvation Army Angel Tree and more!

    Planview is an Equal Opportunity/Affirmative Action Employer

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