Demand Generation Specialist (German Speaking)



Planview is looking for a savvy, motivated, and driven Demand Generation Specialist (fluent in German) to drive awareness and leads in a competitive market. The ideal candidate will increase conversion at all stages of the funnel and work closely with the sales team to grow and accelerate pipeline, ultimately driving revenue. To accomplish this goal, this person will work cross functionally with marketing and product teams to build and execute multi-channel campaigns using Marketo.


  • Drive awareness and demand multi-channel integrated programs such as email marketing, content syndication, online advertising, social media, events, webinars, etc.
  • Complete end-to-end coordination and management of demand generation programs including planning, promotion, execution, optimization, and reporting
  • Develop email nurture streams and optimize existing nurture streams creating targeted content and messaging to drive revenue
  • Cross-functional collaboration with corporate marketing, solutions marketing and an outside agency to develop compelling, relevant content to drive engagement for all areas of the marketing funnel from awareness to decision
  • Drive and track MQL activity weekly against annual goals
  • Understand the buyer personas and target marketing activities along the buying cycle


  • 1-3 years of demand gen/digital marketing experience, B2B experience preferred (email campaigns, webinars, events, advertising, content, social media, etc.)
  • Fluent in German
  • Bachelor’s Degree (preferably within Marketing or related field)
  • Knowledge of best practices in B2B marketing automation (Marketo preferred)
  • Exceptional written and oral communications skills, effective in both formal and informal settings
  • Ability to work and execute in a fast paced, dynamic environment
  • Bonus:
    • Experience with social media advertising – Facebook & LinkedIn
    • Experience working with Salesforce, Marketo, and Google Analytics

Great Benefits and Fun Perks

  • We offer highly competitive benefits packages for every lifestyle.
  • No one likes working in a box, right? That’s why we’ve built some fun, open work environments with optional standing desks, game rooms, unlimited snacks, soft drinks, and gourmet coffee machines. Oh, and a tasty cereal bar and fresh fruit to get your day going!
  • We believe in regular fun office events and monthly happy hours!
  • We offer weekly onsite yoga classes, chiropractor visits and car wash services.
  • We’re in a brand new office building with garage parking and shaded courtyards with outdoor gas grills and seating, just in case you want to grab some sun during lunch.
  • We host daily food trucks!
  • And because we believe in community involvement, we’re also active participants of a variety of causes, including a Planview MS150 riding team, Heartwalk, Central Texas Food Bank, Salvation Army Angel Tree and more!

Planview is an Equal Opportunity/Affirmative Action Employer


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