Account Based Marketing Manager

US-TX-Austin
ID
2017-1606
Category
Marketing

Overview

Planview is building the most comprehensive portfolio of Work and Resource Management solutions in the market and is in search of an experienced and driven Senior Account Based Marketing Manager to drive new bookings opportunity to our field-based Enterprise sales teams. The ideal candidate will be proficient in executing multi-channel demand campaigns and in partnering closely with local sales teams on targeted account based marketing programs. Success will come from increased conversion at all stages of the funnel, acceleration of deal pipeline and will ultimately be measured on the ability to drive new bookings.

Responsibilities

  • Develop solution-based multi-channel campaigns that build demand from awareness through opportunity
  • Enable and partner with Planview’s Sales Development teams to develop interest into sales-ready qualified leads
  • Complete end-to-end coordination and management of demand generation programs including planning, promotion, execution, optimization, and reporting
  • Target segmentation analysis, budgeting and building business plans for new customer acquisition
  • Learn target buyer personas and tailor market and territory-specific value proposition to fit a variety of program across the buying cycle
  • Development of bottoms-up plans to deliver demand required to achieve bookings objectives
  • Cross-functional collaboration with corporate marketing, digital marketing, solutions marketing and outside agencies
  • Measure and report on performance against weekly and quarterly demand goals
  • Develop and implement pipeline acceleration programs jointly with sales
  • Closely integrate with regional Account Executives, supporting the needs of their territory and executing account based marketing strategies

Qualifications

  • 5+ years of years of B2B demand generation experience and must have at least 1 years focused on Account Based Marketing
  • Advanced knowledge of best practices in B2B marketing automation (Salesforce + Marketo preferred)
  • Modern marketing skill set, with a high level of experience utilizing digital marketing tactics in coordination with in-person, dimensional and social
  • Track record of consistently delivering measurable results and making data driven decisions
  • Proven experience working with sales teams; experience as a seller is highly desirable
  • Experience and passion for performance optimization, specifically using A/B or multivariate testing for conversion rate improvement
  • Exceptional written and oral communications skills, effective in both formal and informal settings
  • Ability to work and execute in a fast paced, dynamic environment
  • Bachelor’s Degree in marketing or related field required, MBA preferred

Great Benefits and Fun Perks

  • We offer highly competitive benefits packages for every lifestyle.
  • No one likes working in a box, right? That’s why we’ve built some fun, open work environments with optional standing desks, game rooms, unlimited snacks, soft drinks, and gourmet coffee machines. Oh, and a tasty cereal bar and fresh fruit to get your day going!
  • We believe in regular fun office events and monthly happy hours!
  • We offer weekly onsite yoga classes, chiropractor visits and car wash services.
  • We’re in a brand new office building with garage parking and shaded courtyards with outdoor gas grills and seating, just in case you want to grab some sun during lunch.
  • We host daily food trucks!
  • And because we believe in community involvement, we’re also active participants of a variety of causes, including a Planview MS150 riding team, Heartwalk, Central Texas Food Bank, Salvation Army Angel Tree and more!

Planview is an Equal Opportunity/Affirmative Action Employer

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